Go-to-Market

Practice Areas
39

Sales & Marketing hires made in 2015

40%

boost in ARPU through pricing redesign for one portfolio company

8X

increase in enterprise sales leads following OpenView-led sales training

“If you’re looking for a true partner, there’s no one better than OpenView. They are willing to jump right in and help you with your marketing strategy, market strategy – anything you need to grow your business. OpenView is right there.”

Andrea Kayal

VP Marketing

Our Go-to-Market Approach

1

Market Insights

Customer segmentation, pricing strategy and buyer research to help you reach and acquire the right customers.

2

Strategy

Demand generation, BDR team development, training and enablement and sales operations to help you scale.

3

Hiring

Manage the recruitment of your top priority sales and marketing hires so you can focus on what matters most – building a great company.

4

Workshops & Forums

Forums and workshops featuring content on scaling and optimizing business development and inside sales teams, customer acquisition strategies, peer-based benchmarking and more.

Case Studies

A great go-to-market strategy is the foundation of any great software company. We help you build repeatable and scalable customer acquisition models and hire the best talent so you can focus on execution.

Go-to-Market Team