Marketing
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Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Marketing
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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
4 Things Marketing Can Learn from Product Led Growth
Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion....
by Amanda Nielsen
Marketing
How to Create a Frictionless Funnel for Your SaaS Business
Editor's Note: This article first appeared on New Breed's blog here.  In the traditional marketing funnel, leads get marked as...
by Guido Bartolacci