Customer Success
Should CSMs Own Quota?
Editor's Note: This article first appeared on DesiredPath's blog here.  I have written about Customer Success and revenue in previous...
by Kia Puhm
Product-led Companies - Why and How They Work
Product led growth (PLG) is a term that has become pretty mainstream in SaaS circles, but some companies still miss...
by Hiten Shah
It's a Rough Time to Be a Startup - Here's What You Can Do About It
SaaS is now ubiquitous. Salesforce, which turned 20 in March, surpassed $13 billion in annual revenue this year. Everywhere you...
by Kyle Poyar
How SaaS Companies Can Accelerate Their Growth With In-Person Events
In the world of B2B SaaS where digital marketing takes precedence and automation touches everything we do, in-person events are...
by Amanda Nielsen
Pricing at a PLG Company with Figma’s CCO [Podcast]
Amanda Kleha has been involved with pricing at PLG companies like Zendesk and Figma. On this episode, she explains when...
by Kyle Poyar
Leveraging Data for More Impactful, Relevant Feature Development
As a product strategy leader for a screen capture and video editing software business sees it, creating viable features for...
by Keith Fenech
5 All-Too-Common Strategy Mistakes You Might Be Making
It’s always easier for Monday morning quarterbacks to say what should have been done than to plan for success. However,...
by Anna Talerico
UX Strategy: The CEO Guide to Crafting a Winning Customer Experience
Imagine this… Your startup/company is an island, surrounded with very treacherous shores and low-barrier riffs which could destroy the ships....
by Alex Gilev
Data-Driven Sales Enablement (In 4 Easy Steps)
Effective sales enablement in the Digital Age blends the traditional practice of aligning business needs to training with the (far...
by Mark Cheever
Marketing Automation Fatigue Might be Destroying Your Database. Here's How to Stop it.
As the consuming public starts demanding more information about the products and services that they purchase, marketing automation software becomes...
by Jonathan Pavoni