Forums

Marketing Leadership Forum

Wednesday, November 4 and Thursday, November 5, 2015

303 Congress Street, 6th floor
Boston, MA 02210

The OpenView Marketing Forum brought together heads of marketing from OpenView’s portfolio companies and our closest network for inspiration, networking, and exclusive learning sessions focused on the top priorities for B2B SaaS marketing leaders.



Agenda

  • November 4, 2015
    8:30 - 9:00 AM

    Breakfast & Networking

    9:00 - 9:15 AM

    Opening Remarks

    9:15 - 10:15 AM

    Driving Creativity with Data

    Chris Savage, Wistia

    10:15 - 11:15 AM

    How to Generate Those Leads All Day Everyday

    Mike King, iPullRank

    11:15 - 11:30 AM

    Break

    11:30 AM - 12:30 PM

    The Perfect Launch: Secrets from HubSpot's Most Successful Product Launches

    Meghan Keaney Anderson, HubSpot

    12:30 - 1:30 PM

    Lunch

    1:30 - 2:15 PM

    Portfolio Roundtable: Marketing at the Expansion Stage

    Misty Frost, Instructure
    Andrea Kayal, Signpost

    2:15 - 3:00 PM

    Trends in B2B Marketing

    Ben Hindman, Splash

    3:00 - 3:15 PM

    Break

    3:15 - 4:00 PM

    The Joker and The Hacker: Balancing Emotional Brand-Building with Data-Driven Demand Gen

    Mike Troiano, Actifio

    4:00 - 5:00 PM

    Content Inc. - 5 Essentials to Epic Content Marketing

    Joe Pulizzi, Content Marketing Institute

    5:00 - 6:00 PM

    Drinks, Networking, and Walk to Dinner

    6:00 - 8:00 PM

    Dinner

    Row 34

  • November 5, 2015
    8:15 - 9:00 AM

    Breakfast & Networking

    9:00 AM - 12:30 PM

    Go-to-Market Workshop

    Heather Loisel, SiriusDecisions

    12:30 - 1:30 PM

    Lunch

    1:30 - 2:30 PM

    Not Screwing Up from $0 to $100M

    Mike Volpe, Former CMO, HubSpot
    Kyle Lacy, OpenView