Executive Sales and Operations Best Practices Workshop

A full-day line-up of presentations from top Salesforce executives who have taken the organization from expansion-stage to the market behemoth they are today.

Wednesday, January 9th at Salesforce.com

Wailua Falls Conference Rooms
123 Mission Street, 23rd Floor
San Francisco, CA, 94105
United States
Main: 415-901-7000

Objectives

OpenView and Salesforce.com have coordinated a full-day line-up of presentations from top Salesforce executives who have taken the organization from expansion-stage to the market behemoth they are today. The individuals who will get the most impact out of this workshop will be the CEOs, VPs of Sales, and Heads of Operations at our portfolio.

Agenda

Wednesday, 1/9/2013

8:30am – 9:00am

Breakfast

9:00am – 9:15am

Welcome and Introductions | Hilarie Koplow-McAdams (President, Commercial/SMB Business Unit)

  • Introductions, Agenda, Objectives

9:15am – 9:45am

Transition from Emerging to High Growth Company | Monika Fahlbusch (SVP, Global Employee Success)

  • Staying Connected through Growth
  • Creating a Transparent, Collaborative Culture

9:45am – 10:30am

Campaign to Cash Process | Scott Keane (VP, Sales Development)

  • Marketing to Lead Process
  • Qualification/Conversion
  • Driving High Conversion Rates

10:30am – 11:15am

The Salesforce.com Sales Playbook | Robert Zimmerman (SVP, Commercial & SMB Sales)

  • Territory Planning
  • Market Segmentation
  • Driving the Right Behavior

11:15am – 12:00pm

Maximizing Sales Productivity | Amy Regan Morehouse (VP, Sales Productivity – Executive Programs)

  • Sales On-Boarding & Learning Paths
  • Sales Kickoff & Sales Support

12:00pm – 12:30pm

Lunch

12:30pm – 1:15pm

Recruiting and Performance Management | Woodson Martin (SVP, Products)

  • Salesforce Hiring Process
  • Real-Time Recognition,  Rewards  & Performance Management

1:15pm – 1:30pm

Break

1:30pm – 2:15pm

Creating a Strong Community | Jamie Grenney (VP, Video & Social Media)

  • Engaging through Social Media
  • Brand Management

2:15pm – 3:00pm

Becoming an Attractive Target for Acquisition | Alex Dayon (EVP, Applications)

  • What Does It Take?
  • What Does SFDC Look For?

3:00pm – 3:30pm

Wrap-Up | Nancy Kamerer (Director, Executive Briefings)

  • Key Takeaways

3:30pm – 4:00pm

OpenView Q&A/Discussion Session | OpenView Team

4:00pm

Meeting Adjourns

Please Note

OpenView will be hosting a dinner nearby on the evening of Wednesday, Jan 8th at 6pm. The event will kick off with passed hors d’oeuvres and wine reception for the first half hour, followed by a pre-fix seated dinner.