Forums

REINVENT: Scaling Marketing Through Science & Creativity

Interested in Attending?

This is an invitation-only event for OpenView’s portfolio companies and extended network. To inquire about attending, please fill out the form below.

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We are excited to announce OpenView’s annual Marketing Leadership Forum. This year’s event will feature presentations and interactive panels on reinvention – yourself, your strategy and your team – through proven analytical methods and creative new tactics.

REINVENT brings together marketing leaders from within OpenView’s portfolio along with industry experts from across the country for a day-and-a-half of learning from and sharing with your peers.

Topics include:

  • Maintaining a small team mentality in a fast-growing business
  • Staying productive in and outside of work
  • Secrets behind the best lead gen strategies
  • Decoding Account Based Marketing
  • Rebuilding a great brand from the ground up
  • Deciphering and defining PR success

We’re looking forward to seeing you at this year’s Forum. For questions and additional information, please contact Kyle Lacy at [email protected].

The agenda is live! Check it out below.



Speakers

Dayna Rothman

VP of Marketing, Everstring

Richard Banfield

CEO, Fresh Tilled Soil

Allen Gannett

CEO, TrackMaven

Julie Gurner

CEO, Dr.Gurner.com

Meagen Eisenberg

CMO, MongoDB

Carol Meyers

CMO, Rapid7

Lori Sylvia

CMO, SmashFly

Andy Wright

CMO, Skytap

Michelle Burtchell-Spector

VP of Marketing, Salsify

Joe Chernov

VP of Marketing, InsightSquared

Nick Christman

VP Marketing, Namely

Alex Rosemblat

VP of Marketing, Datadog

Amanda Linden

Head of Design, Asana

Deirdre Pelrin

Director of Demand Generation, SmashFly

Joe Ciarallo

Sr. Director of Public Relations, Salesforce Marketing Cloud

Diane Anselmo

Associate Director of Services, Hanapin Marketing

Agenda

  • October 19, 2016
    8:00 - 9:00 AM

    Breakfast

    9:00 - 9:15 AM

    Welcome

    Kyle Lacy, OpenView

    9:15 - 10:00 AM

    The Hidden Science of Creative Geniuses

    Allen Gannett, TrackMaven

    10:00 - 10:30 AM

    Maintaining a Small Team Mentality While Scaling Marketing 500%

    Alex Rosemblat, Datadog

    10:30 - 11:00 AM

    Carol Meyers: Fireside Chat with the CMO from Rapid7

    Carol Meyers, Rapid7 & Kyle Lacy, OpenView (moderator)

    11:00 - 11:15 AM

    Break

    11:15 AM - 12:00 PM

    Panel: Account-Based Marketing

    Dayna Rothman, Everstring; Michelle Burtchell-Spector, Salsify; Andy Wright, SkyTap & Joe Chernov, InsightSquared (Moderator)

    12:00 - 12:30 PM

    Don Draper Wears Skinny Jeans: How to Make 1960s Advertising Work in 2016

    Nick Christman, Namely

    12:30 - 1:00 PM

    Lunch

    1:00 - 1:45 PM

    Creating an Enterprise Brand with Consumer Appeal

    Amanda Linden, Asana

    1:45 - 2:15 PM

    Startup PR: From Early Stage to Late Stage and Beyond

    Joe Ciarallo, Salesforce

    2:15 - 2:45 PM

    Leveraging PPC in the B2B Software World

    Diane Anselmo, Hanapin Marketing

    2:45 - 3:00 PM

    Break

    3:00 - 5:00 PM

    Productivity at Scale

    Dr. Julie Gurner, Productivity Guru

    6:00 - 9:00 PM

    Cocktails & Networking

    Empire, One Marina Park Drive, Boston

  • October 20, 2016
    8:00 - 9:00 AM

    Breakfast

    9:00 - 9:30 AM

    How the Hell Do You Get More Leads?

    Meagen Eisenberg, MongoDB

    9:30 - 10:00 AM

    The Path to 100%: How Marketing Can Own Pipeline to Drive Growth

    Lori Sylvia & Deirdre Pelrin, SmashFly

    10:00 - 10:45 AM

    When ABM & Content Collide: How to Build an Account-Based Content Strategy

    Dayna Rothman, Everstring

    10:45 - 11:00 AM

    Break

    11:00 AM - 12:00 PM

    Design Your Marketing Future (Or Someone Else Will Do It For You)

    Richard Banfield, Fresh Tilled Soil