303 Congress Street, 6th floor
Boston, MA 02210
A two day OpenView portfolio exclusive workshop that covered high-priority marketing topics for expansion-stage companies in planning for 2015.
Coffee & Pastries
Opening Remarks
Devon McDonald, OpenView
Scaling a Marketing Team: Lessons from 2 to 40
Jeff Whatcott – former CMO Brightcove, VP Marketing Acquia, VP Marketing Adobe
Transforming Your Marketing Mindset
Jeanne Hopkins – SVP & CMO Continuum, former EVP & CMO SmartBear, VP Marketing HubSpot
Become the Industry Leading Marketing Team in 12 Months or Less
Dan Slagen – CMO Hourly Nerd, former SVP Marketing Nanigans, Head of Global Marketing Relations HubSpot
Lunch
Predict Your Next Customer: How Marketers Are Using Account Level Buying Signals to Find the Best Leads
Brian Kardon – CMO Lattice Engines, former CMO Eloqua, CMO Forrester Research
The Rise of Content Marketing Operations: How to Survive and Thrive in the New Marketing Landscape
Jesse Noyes – Senior Director Content Marketing Kapost, former Managing Editor Eloqua
Break
Anxiety Free Board Meetings: What The Board Wants to Hear From Marketing
Blake Bartlett, OpenView
Mackey Craven, OpenView
Portfolio Roundtable and Open Discussion: Expansion Stage Marketing Case Studies
Networking
Dinner
Empire
Breakfast
SiriusDecisions Workshop
Interactive workshop hosted by Heather Loisel, CMO SiriusDecisions
Assessing Demand Type: a driver for everything from messaging and offers to lead definition. This session will help to pinpoint the core drivers of key offerings in the target markets most important to you.
Marketing Planning: How to plan your demand generation marketing mix to achieve revenue goals
Demand Generation Waterfall and KPIs: Best-in-class b-to-b organizations have adopted SiriusDecisions’ demand waterfall as the standard for measuring and optimizing their demand creation efforts. Here's how to do it.
(617) 478-7500 303 Congress Street 6th Floor Boston, MA 02210
