| Competitive Advantage Workshop - Boston - July 14-16, 2008 |  |
| Monday, July 14 | |
|
4:00pm - 6:00pm |
Optional Session 1:
CEO/COOs/Presidents – Open Discussion & Idea Exchange Hosted by Scott Maxwell Optional Session 2: Senior Sales & Marketing Managers – Open Discussion & Idea Exchange Hosted by George Roberts, Brian Zimmerman & Danny Bierbrauer |
|
7:30pm – 9:30pm |
Welcome Reception and Networking |
| Tuesday, July 15 | |
|
7:30am – 8:00am |
Continental Breakfast |
|
8:00am – 8:15am |
Welcome & Introduction Scott Maxwell, Managing Director, OpenView Venture Partners |
|
8:15am – 10:15am |
Competitive Advantage Foundation Jaynie Smith, President, SmartAdvantage |
|
10:15am – 10:30am |
Break |
|
10:30am – 11:00am |
The First Step of the Competitive Advantage Process Jaynie Smith, President, SmartAdvantage |
|
11:00am – 12:15pm |
Workshop 1 – Discovering Your Company's Deliverables Smart Advantage consultants |
|
12:15pm – 1:00pm |
Lunch |
|
1:00pm – 2:15pm |
Selected Case Studies - From Deliverables to Competitive Advantages Jaynie Smith, President, SmartAdvantage |
|
2:15pm – 3:00pm |
Workshop 2 – Converting Your Deliverables into Competitive Advantage Statements Smart Advantage consultants |
|
3:00pm – 3:15pm |
Break |
|
3:15pm – 4:30pm |
Competitive Advantage Statement Presentation by Companies |
|
4:30pm |
Review Day One |
| Wednesday, July 16 | |
|
7:30am – 8:00am |
Continental Breakfast |
|
8:00am – 8:15am |
Preview Day Two Jaynie Smith, President, SmartAdvantage |
|
8:15am – 8:45am |
Workshop 3 – Identify Your Competitive Disadvantages Jaynie Smith, President, SmartAdvantage |
|
8:45am – 9:30am |
Dangerous Disparity (The Difference Between What You Think and What Your Customers Think) & How to Eliminate It Jaynie Smith, President, SmartAdvantage |
|
9:30am – 9:45am |
Break |
|
9:45am – 10:45am |
Workshop 4 – Creating the Foundation of a Customer Research Questionnaire Jaynie Smith, President, SmartAdvantage |
|
10:45am – 11:15am |
Using Customer Research Results – Including Selected Case Studies Jaynie Smith, President, SmartAdvantage |
|
11:15am – 11:45am |
Communicating Your Competitive Advantages Jaynie Smith, President, SmartAdvantage |
|
11:45am – 12:15pm |
Next Steps Jaynie Smith, President, SmartAdvantage |
|
12:15pm – 12:30pm |
Closing Comments Scott Maxwell, Managing Director, OpenView Venture Partners |
|
12:30pm – 1:30pm |
Lunch |
|
1:30pm – 2:30pm |
Optional Workshop for Interested OpenView/Portfolio Company Teams: Take a First Step Toward Crafting the Customer Survey/Questionnaire |
|
2:30 pm |
Event End |
