Ashley is a Market Strategist on the Go-To-Market team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen.
Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.
Get to Know Ashley
When Ashley isn’t working, she loves anything that involves the outdoors. You can find her running, kayaking on the Charles or strolling along the waterfront in the North End. Suffice it to say, as long as she’s in motion, she’s happy.
What Does OpenView Mean to You?
For me it means helping portfolio companies take on the open road. That road will bring on opportunities, challenges & achievements and we are here to help them along their journey.