Devon McDonald-1

Devon McDonald

Director of Sales and Marketing Support



Devon is responsible for working directly with key stakeholders within OpenView’s portfolio to provide strategic guidance in the areas of sales, marketing and influencer channel development, as well as operational efficiencies. Her team supports the portfolio in building repeatable and scalable sales and marketing processes that map specifically to a company’s target segments, buyer personas, and buyers’ journeys. Her team also assists in creating impactful messaging and content, developing training/onboarding programs, and establishing sound management rhythms within sales and marketing organizations.

Under Devon’s direction, the Sales and Marketing Support team has launched over a dozen lead qualification programs for OpenView’s portfolio companies. Her team has produced valuable eBooks such as Building Your Sales Funnel: How to Create an Outbound Prospecting Machine and the Sales Forecast: A Question of Method Not Magic. Prior to joining OpenView, Devon built and managed the sales and marketing recruitment team at Michael Page International in Boston. Previous to this, she focused on financial services recruiting and set an office record for the greatest single recruitment fee from a direct placement.

Education

Devon received her bachelor’s degree in sociology and anthropology from Colgate University. She is also a Certified ScrumMaster.

Did you know?

Devon scripted and hosted 15 bi-weekly episodes of Teen Time, a local access TV show in Amesbury, MA and surrounding towns, starting at age 12. She also played Division I basketball at Colgate University in the Patriot League. During her sophomore year, Devon’s team played University of Tennessee in the first round of NCAA National Tournament.