Kyle Lacy

Vice President of Marketing

Kyle is responsible for building content and marketing strategy around all things OpenView.

Prior to joining OpenView, Kyle led the global content marketing team for ExactTarget and the Salesforce Marketing Cloud. His team managed the creation of content in six countries and over $15M in pipe a quarter. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies.

Get to Know Kyle

During college, Kyle helped build a record label with a Lilly Foundation grant. After graduating, he co-founded an agency which helped over 350 clients with their digital strategies and training.

Kyle is an avid student of the Civil War and enjoys running outdoors. Outside of work, Kyle spends most of his time taking care of his newborn with his wife.

Kyle’s very first was job was running a mowing and landscaping business when he was 16 years old. His father believed that by buying two mowers, a trailer, a truck and the necessary accessories he would be able to teach him about the finer things in life. It did that and more. Picture Perfect Yard Care LLC was born on April 2000 and pamphlets were spread through every neighborhood within a 20 mile radius of HQ. Kyle eventually hired friends and relatives to help with the landscaping business. The experience taught him how to manage people and relationships.

What Does OpenView Mean to You?

It all comes down to people. People are the lifeblood of any business. It makes the job that much more enjoyable if you are working with great people. Our people make the experience great for anyone interacting with our brand and that in turns makes OpenView a truly great place to work.