Luis Fernandes

Luis Fernandes works with our portfolio on direct marketing initiatives.

Professional Interest

Luis is responsible for helping OpenView and its portfolio companies build and grow integrated relationship market programs with prospects, customers, and key influencers.  By working directly with sales and marketing stakeholders within OpenView’s portfolio, Luis helps implement programs and encourage best practices around distributing the most important messaging, to the most targeted prospects, through the most appropriate channels, at the best times and frequency.

Experience

Luis has nearly a decade of experience working in fast-growth organizations for both B2B and B2C brands, building advanced demand generation initiatives that leverage integrated inbound and outbound marketing channels. Prior to joining OpenView, Luis developed the international go-to-market strategy Global Search Services at Lionbridge. He also worked directly with top brands like Microsoft, Expedia, Canon, Royal Caribbean, and Dell to help them capitalize on their search strategies, creating well-tuned demand generation channels across global and domestic markets.

Education

Luis received a BA in Philosophy and American History from the University of Massachusetts, Boston.

Did you know?

Luis plays four different instruments including the guitar, drums, bass and piano. He also loves Crossfit, traveling, and is an aspiring surfer.