PRODUCT LED
GROWTH

Fueling the fastest growing software companies.

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WHAT THE HECK IS PLG?

A go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.
PLG Market Map

Over 250 leading tech companies mapped against PLG maturity.

PLG INDEX

See how publicly traded PLG companies are outperforming their peers.

PLG MATURITY ASSESSMENT

Understand where your organization falls against PLG maturity benchmarks.

What’s New in PLG?
Product
How to Earn Love on Product Hunt
Product Hunt describes itself as, "The place to discover your next favorite thing." It's definitely that, but it's also much...
by Hiten Shah
Product
The Ultimate Guide to SaaS Product Management

OpenView’s Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute an amazing product management strategy.

by Kyle Poyar
Customer Success
The Power of Intentional Onboarding for Product-Led Companies

Onboarding can be a powerful tool that helps you deliver value, provide support and improve ease of use for your customers. Appcues’ Jonathan Kim explains how to successfully implement intentional onboarding within your organization.

by Jonathan Kim
Sales
Embracing Sales in a Product-Led Company

It can be difficult to marry sales with a product led growth approach. Find out how Wistia’s CEO found the right balance to have the most impact.

by Chris Savage
Product
Why I Wrote the Book On Product Led Growth
Editor's Note: This article covers one chapter from the book on “Product-Led Growth: How to Build a Product That Sells...
by Wes Bush
LEARN FROM THE EXPERTS
A collection of our most listened to PLG podcasts.
Product
Listen
Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the...
by Blake Bartlett
Product
Listen
How SendGrid Prioritizes Core Product Improvements [Podcast]
Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive...
by Blake Bartlett
Marketing
Listen
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
Listen
Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett