Social Media Lessons from the Top Venture Capital Firms Online

In just a few years, social media has evolved into a critical B2B online marketing tool that is being used by more businesses every day. Top venture capital firms are no exception, with many now using social media and other online channels to amplify their messaging, create opportunities for networking, and enhance their overall brand. The top venture capital firms are also taking advantage of social media to communicate their story, successes, and ability to help startups succeed.

Coming on the heels of OpenView’s last report about how individual venture capitalists are using social media, “Social Media Mavens (Part II): The 10 Most Influential Technology Venture Capital Firms Online” takes a broader view of leading technology firms themselves. The report analyzes how Accel Partners, First Round Capital, and Greylock Partners, among others, are using websites, LinkedIn, and Twitter to distinguish themselves and expand their influence.

The result is a ranking of the 10 most influential technology venture capital firms online overall, as well as the top venture capital firms using each of these tools. The report also explains the techniques these leading VCs are using to drive their social media success.

“Although there have always been numerous barometers for measuring the success of a venture capital firm, in today’s world, their fluency in social media is becoming an increasingly important one,” explains OpenView Managing Director, Brian Zimmerman. “To be part of the conversation with entrepreneurs, they need to fully utilize the power of social channels.”

Take a lesson from some of the top venture capital firms in the country by reading the report and learning the social media techniques your B2B business can use to become an online influencer.

To further the discussion about the use of social media by the venture capital community, OpenView will be hosting an online Twitter discussion about both reports on May 21 at 1 pm ET, which can be followed using the hashtag #OVPchat.