Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Customer Success
Listen
How Dropbox Scaled with Customer Success as Their Secret Weapon [Podcast]
Customer success has come to mean a lot more than just churn prevention. As Head of CS at Dropbox, Lisa...
by Blake Bartlett
Product
Listen
The People Side of PLG with Expensify's Jason Mills [Podcast]
Expensify kicked off 2019 with a Super Bowl-sized bang, but it's a well-known fact that for most of their history,...
by Blake Bartlett
Product
Listen
Wistia’s CEO on the Role of Sales in a PLG Company [Podcast]
PLG companies don't necessarily rely on a large sales and marketing team to grow. Wistia’s Co-founder & CEO, Chris Savage,...
by Blake Bartlett
Product
Listen
Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the...
by Blake Bartlett
Product
Listen
How SendGrid Prioritizes Core Product Improvements [Podcast]
Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive...
by Blake Bartlett
Product
Listen
Insights from Trello: How to Keep Your Product Simple While Driving Value [Podcast]
Justin Gallagher, Head of Product Management at Trello, is no stranger to building a simple, yet extremely valuable, product for...
by Blake Bartlett
Product
Listen
How Calendly Built Virality Into Their Product to Achieve Rapid Growth [Podcast]
Welcome to Season 5 of the BUILD podcast! Today's episode is all about virality. In this episode, we'll hear from...
by Blake Bartlett
Product
Is Your Product Right for Product Led Growth?
Editor's Note: Product led growth is a go-to-market strategy propelling the rapid expansion of companies like Slack, Dropbox and Expensify. In...
by Blake Bartlett