Leadership
How to Be an Effective “Outsider” CEO
Editor's Note: The following article is based on a recent episode of OpenView's BUILD podcast. You can listen to the full episode...
by Devon McDonald
Sales
Show Me the Money! A Guide to Creating a Scalable Sales Compensation Plan

We’ve all heard Tom Cruise’s famous line from Jerry Maguire, but showing your sales team members the money is often a complicated equation. In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale.

by Devon McDonald
Leadership
10 Software Experts Weigh in on Managing Through Change
If you tuned into the first season of OpenView’s BUILD podcast (hosted by yours truly), you know we focused on...
by Devon McDonald
Marketing
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Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to...
by Devon McDonald
Sales
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The Story Behind Cisco's $3.7B Acquisition of AppDynamics [Podcast]
In 2017, AppDynamics was preparing for an IPO. Less than a month later, Cisco announced they were acquiring the company...
by Devon McDonald
Leadership
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Setting the Tone as a New CEO [Podcast]
Entering a company as a new CEO can be intimidating. It’s important to set the tone while also respecting the...
by Devon McDonald
Product
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How Zendesk Launched an AI Bot to 120,000 Customers [Podcast]
Astha Malik, VP of Platform & Product Marketing at Zendesk, joins us to talk about Answer Bot, Talk Enterprise and...
by Devon McDonald
Product
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What You Can Learn from HubSpot's Iterative Approach to Pricing [Podcast]
Nailing pricing is crucial to the success of your business. But it's often overlooked by early-stage startups. HubSpot's Chief Strategy...
by Devon McDonald
Marketing
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Helping is the New Selling: Why Drift Did Away with Lead Forms [Podcast]
We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a...
by Devon McDonald