Director of Marketing
OpenView
OpenView
B2B brand and product positioning will only continue to become more important with the rise of the End User Era.
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Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
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Done right, category creation sets you up in a uniquely defensible position as a category leader.
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We asked leaders in the OpenView network to tell us the worst advice they’ve ever gotten, and here’s what they said.
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Hint: You have to look beyond the website or pricing page.
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Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.
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Done right, category creation sets you up in a uniquely defensible position as a category leader.
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