20 Tips to Get the Most Out of AdWords Copy
Copy is the glue that holds together an AdWords campaign.
Powerful, moving copy, can actually catapult a campaign forward. Knowing what typifies that proverbial good copy, though, is a challenge. It comes in many forms and can be attained by using a bevy of methods.
Here are a few of the 20 strategies that will get the most out of your AdWords copy:
- Use strong words. Often times, casual browsing is done in an passive state, and a strong, captivating word can break that mental barrier.
- Make sure to sell your strengths and your product’s benefits. If you consider a certain part of your pitch to be a selling point, by all means; sell it.
- Use grammatical tools like ellipses to your advantage (e.g. “Don’t forget the one item most often overlooked on a shopping list…”
- Keep refining your copy. Try different versions until you’re certain you’ve found the perfect wording.
Your copy will largely be a byproduct of the care and attention you put into it. If you take a slow and steady approach, the reward will be in the product.