Quite Contrary: 5 Surprising But Successful Entrepreneur Lessons
These five contrarian habits are perfect examples of how entrepreneurs sometimes need to go against the grain to succeed.
Perhaps it’s not surprising there’s a bit of a contraian in the majority of successful entrepreneurs — after all, there’s something contrary about the entire notion of striking out to start something new. While researching her new book, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand, Catherine Kaputa discovered there were several successful entrepreneur lessons to glean from their insistence on doing things differently.
“Contrary to everything we’ve heard about finding a ‘big idea,’ there’s a fundamental paradox in business,” Kaputa writes in this guest post for Fast Company. “Big ideas are small–simple, focused and different so they can occupy a specific niche and dominate their category.” Successful startup founders realize that “if you can’t write your business idea on the back of your business card or explain it to a ten-year old, you probably have a big, bad idea.” They also throw caution to the wind to experiment and take risks at their most vulnerable moments, forge ahead into uncharted territory, and would rather create a new trend or category than simply fit into the market.
Sometimes the best ideas and advice is counterintuitive.
It’s not an easy decision, but most important ones in life aren’t.
We hope this framework makes planning during this uncertain time feel less like summoning a crystal ball and more like navigating with a map.
In this environment, it doesn’t matter if you’re the CEO of a startup or a well-established company—you’re going to have to make some difficult choices that will probably keep you up at night.