7 Steps To Start Email Marketing

The Evolution of Email Marketing

E-mail marketing has evolved moving from simple one-way messages to a much more sophisticated way of communicating. Employers now have the opportunity to tailor the messages they send to customers based on interests and preferences of their purchase history – and emails addressed to produce better results.

Here are seven steps in creating and implementing a successful e-Mail Marketing 2.0 campaign:

  • Choose the right email marketing software system. CRM systems can range from simple data models to more complex systems.
  • Create the list even if you only have 10 email addresses, one must begin somewhere.
  • When you have a list started, make sure you launch a campaign to keep in touch and in front of the contact without crushing their mailbox.Contact Forms Capture are easy to add modules to your
    website or blog.
  • Decide what you want to accomplish before you start your first campaign. Set clear goals before sending your first e-mail and messages and create your campaign around these objectives.
  • Keep it short, simple and accurate and the rest will follow.
  • Make sure that all email contains several links for more information, which is how you will assess their interest and how to keep marketing to them.
  • Monitor the results once a month, watching reports to see the e-mails are more efficient and have a more open and clicks.
Brennon Slattery
Marketing and Web Designer

Brennon is a Marketing and Web Designer at A Charitable Life. He is also a freelance writer and the author of over 600 PCWorld articles. Before A Charitable Life, he was the Project Manager, Web Designer/Developer at Pearson.
You might also like ...
Customer Success
How SaaS Founders Can Reach the Gen Z Market
When I was a teenager, I wanted to manage rappers. The lifestyle didn’t agree with me, so I became the...
by Paige Finn Doherty
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Customer Success
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar