Search Results for: “yoegel

Marketing
Labcast: Key Content Marketing Hires. Rob Yoegel on Building and Engaging Your Team

Content strategist Rob Yoegel takes us inside the content marketing team at Monetate and shares his tips for fielding a team built for success.

by Rob Yoegel
Marketing
Are You Distracted by the Wrong Content Marketing Metrics?

Content Marketing Institute’s Chief Strategist Robert Rose explains how to cut through the noise and focus on what’s truly important: achieving strategic goals and developing relationships with customers.

by Robert Rose
Marketing
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How to Create Content that Stands Out in the Crowd

Online media expert Rob Yoegel explains the process behind excellent content creation that stands out from the pack.

by Rob Yoegel
Marketing
5 Incredible Qualities Your First Content Marketing Hire Must Have

Rob Yoegel, Content Marketing Director at Monetate, identifies the amazing abilities and superhuman skills to look for in your first content marketing hire.

by Rob Yoegel
Marketing
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How to Master Content Creation for Tech Audiences
Discover how to perfect content creation that resonates with your target tech audience. [video-embed] When it comes to content creation...
by Rob Yoegel
Marketing
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The Importance of Creating Content Personas
Developing a deep understanding of your audience allows you to create content personas that take the guesswork out of your...
by Rob Yoegel
Marketing
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Content Marketers: Don't Just Think Like a Publisher

Content marketer and strategist Rob Yoegel explains why he has a problem with being told to think like a publisher.

by Rob Yoegel
Startup Strategy
Is It All About You? Why Some Content Marketers Fail

For content marketers to be effective they need to focus their efforts on building their company — more than their personal — brand.

by Brian Zimmerman