A Free Template for Creating a Marketing Strategy

“I want to start a blog.”

It’s a common enough request, but how do you approach it in terms of marketing? David Meerman Scott of Web Ink Now has created a well-rounded, two-page template to tackle what would otherwise be a tall task. All of the common questions are touched upon for an introspective analysis.

The questions Scott poses help chisel out a clear path for a marketing strategy, whether it is for a blog or not.

But using the blog as an example, Scott suggests a few important questions to consider:

  • “Who are you trying to reach with the blog?”
  • “Is a blog the best tool?”
  • “What problems can you solve?”
  • “What value do you bring?”

In addition to other questions, the author of the article and template (with some outside help from Bluewire Media) forces a person looking into a marketing strategy to really double-check their approach. And it never hurts to have done your due diligence when undertaking something as daunting as developing a marketing strategy.

You might also like ...
Customer Success
3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)

Your free trial conversion rate might be low because of one thing: poor onboarding. Learn the 3 mistakes most companies make and tips for successfully avoiding them.

by Josh Brown
Customer Success
Survey Says: Want to Reduce Churn? Reach Across the Aisle.

UserIQ surveyed 400+ SaaS leaders and found that one of the greatest opportunities for companies today is a stronger alignment between their customer success and product management teams. Learn why here.

by Nicole Wojno Smith
Customer Success
Customer Success 2.0: Where the Industry Needs to Head

As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.

by Kia Puhm