How To Adopt User Research Driven Design

All it takes is a little commitment to implement user research driven design and vastly improve your customers’ experience. 

As you probably know all too well, startups are all about speed. They want to develop fast and launch faster. But lost in that speedy shuffle is the most important element – how users will interact with your product. Braden Kowitz explains how slowing down, sometimes ever so slightly, and adopting user research driven design can greatly improve your offering in this post at Google Ventures.
Kowitz himself admits that it’s incredibly easy to gloss over user research. As he’s learned over the years, it’s also a huge mistake. Click through to hear some of the common excuses for bypassing user research and how (and why) to counter them.

Additional Resources

3 Step Guide to Productive Product Management 
What it Takes to Create Outstanding User Experience Design: Q&A with UX Booth Founder Andrew Maier
Photo by: finchlake2000


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