How To Adopt User Research Driven Design
All it takes is a little commitment to implement user research driven design and vastly improve your customers’ experience.
As you probably know all too well, startups are all about speed. They want to develop fast and launch faster. But lost in that speedy shuffle is the most important element – how users will interact with your product. Braden Kowitz explains how slowing down, sometimes ever so slightly, and adopting user research driven design can greatly improve your offering in this post at Google Ventures.
Kowitz himself admits that it’s incredibly easy to gloss over user research. As he’s learned over the years, it’s also a huge mistake. Click through to hear some of the common excuses for bypassing user research and how (and why) to counter them.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.