Analyzing Outbound Prospecting Effectiveness

If your organization relies on outbound prospecting for a sizeable chunk of your business, then you’ll want to be sure it’s measuring up. But just because your numbers are staying strong or even improving from your own past results, are they meeting the standard performance across the industry? In this new report, Pete Gracey of QuotaFactory and Matt Bertuzzi of The Bridge Group Inc. dive into outbound prospecting effectiveness.
There’s no need to freak out if you don’t have the time to dig into the data. That’s what these guys are here for. They’ve pored over the first two quarters of data from 2014 so you can start setting your numbers for 2015. Download the full report here.
Photo by: Sean MacEntee

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