Are Infographics for You? Five Questions to Ask First

Before jumping on the infographics bandwagon, consider whether or not such a move is actually wise for your business.

The obvious starting point is to assess the amount of infographic-worthy data you have to distribute. One of the key components of an infographic is actually invisible: compelling data. If nobody cares about the content within your infographic, no amount of savvy graphic design can save you. Content Marketing Institute’s Ahava Leibtag covers some of the other considerations you need to address before investing in infographics. For starters, here are two important questions that she asks:

  • How flexible is your infographic? In other words, can you post it on more than one site? An infographic needs to be spreadable. Like cream cheese.
  • Do you have someone that can create your infographic from a technical standpoint? If all you have is compelling info, that won’t be enough.

For more on this subject, read the full article by Leibtag.

Related Content from OpenView:

To get a sense of what an infographic should look like, check out this exemplary infographic reviewed by OpenView. And this one, too.

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