Ask Now, Prosper Later
Consumers will not break down doors to explain what they love or hate about a product.
In fact, if a company fails to ask direct, focused questions, the silence could break the customer relationship.
Customer feedback programs give invaluable insight into customer buying behavior, opinions and attitudes.
Carolyn Hall at MarketingProfs suggests that customer feedback programs:
- Increase consumer engagement and build better purchasing relationships.
- Build brand value.
- Provide a platform for personalized, relevant promotions
- Influence long-term strategies.
- Offer a chance to respond immediately to a bad customer experience.