Ask Now, Prosper Later

Consumers will not break down doors to explain what they love or hate about a product.

In fact, if a company fails to ask direct, focused questions, the silence could break the customer relationship.

Customer feedback programs give invaluable insight into customer buying behavior, opinions and attitudes.

Carolyn Hall at MarketingProfs suggests that customer feedback programs:

  • Increase consumer engagement and build better purchasing relationships.
  • Build  brand value.
  • Provide a platform for personalized, relevant promotions
  • Influence long-term strategies.
  • Offer a chance to respond immediately to a bad customer experience.

A customer-feedback program will lead to happier, more engaged customers and put your organization’s finger on the pulse of what is working and what to ditch.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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