Assess Your Sales Pipeline with These Critical Metrics

Before a personal trainer can create a customized regiment for you, your current fitness levels and thresholds must be tested.

In the same vein, the health of a sales pipeline can — and should — be analytically measured. If you don’t know exactly how effective your pipeline is, you’re likely losing out on opportunities to improve it in vital areas. Bob Apollo recently wrote for TheCustomerCollective that sales pipelines need to be assessed for velocity, value and win rate. These three readings give the most accurate indication of sales pipeline health.

Studies have confirmed that proactive sales pipeline management, as Apollo puts it, gives sales teams a competitive advantage. And by measuring qualified sales pipeline value, average sales cycle velocity and win rates, you’ll have a formula to do just that.

Apollo adds that not only are you future-proofing your sales practices, but you’re also making it easier to replicate your successes, too. For more on assessing your sales pipeline, read the full article by Apollo.

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