Create a Better SaaS Free Trial Experience
A better SaaS free trial experience means improved conversion numbers for your business.
A free trial for your SaaS product might be a sales tool for converting more prospects, but the fact remains that you’re giving away the farm (or at least part of it) for free. So why should you put in the time and effort to, of all things, enhance what you’re already giving away? Because if you’re trial isn’t working, people are taking advantage of it or giving up all together. In this post on his blog, Lincoln Murphy explains how and why you should create a better SaaS free trial.
If you know people are sharing log-ins or using multiple emails to extend their trial, it’s a sign of a problem with your set up, says Murphy. And the flaw is on your side, not with your prospects. Read Murphy’s blog post to understand what it means for the experience you’ve created and how to fix the problems, which will in turn generate more conversions.
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