Boost Content with Calendars

Editorial Calendars Create Marketing Content Flow

Great marketing content requires that marketers think like publishers, according to the Content Marketing Institute. One of the most useful exercises to help your marketing team manage content, is the creation of an editorial calendar.

An editorial calendar will keep your content consistent and relevant. It will also help you to track opportunities to

re-purpose content.

You should have more than one editorial calendar up your marketing sleeve. Your master editorial calendar should be all-inclusive, while additional calendars focus on specific activities. Below is an outline of what to include in each.

  • Master calendar: Should give an overview of all content that is planned by day or week. Should track key dates, and any dates that will influence your content (ex. Holidays). The master calendar will allow you to see opportunities for (ex. blog series around a white paper release).
  • Separate calendars: These tabs or separate spreadsheets should track each specific type of content you are creating (ex. blogs, newsletters, case studies).  Each separate tab should  include specifics about all of the content activities you have planned. These tabs can also be used to track ideas for content to repurpose and ideas for new content .

In the full article, (link below) the Content Marketing Institute presents more specifics on the creation of an editorial calendar, as well as a snapshot of what your master editorial might look like.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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