An overview of the most critical SaaS metrics, along with tips and insights on how to measure and act on them to boost your revenue and fuel your growth.
Without a yard stick, measuring the effectiveness of your sales process and marketing channels can be a major challenge. Matrix Partners’ David Skok outlines a simple process for monitoring — and optimizing — your performance.
When SaaS businesses step on the gas and begin to scale, they often become obsessed with driving down their cost per lead as much as possible. But as Intronis CEO Rick Faulk and CMO Aaron Dun explain, focusing too much on cost per lead can prevent SaaS leaders from seeing the bigger picture.
Understand how your organization stacks up against these nine sales benchmarks, and you will see how to get the most out of your lead generation team.