Marketing
Marketing Benchmarks: Compare and Conquer

Read what marketing benchmarks are and how you can begin comparing your efforts with your competitors’ in both a quantitative and qualitative manner.

by mkolodziej
Marketing
Measures of Engagement: What Corporate Blog Metrics Should You Really Be Paying Attention To?

If you’re going to the trouble of publishing a corporate blog you want to know whether or not your content is “working”. But how do you determine which blog metrics provide the best answer?

by Jonathan Crowe
Marketing
Sample Quarterly Report to CEO and Executive Team
  This is a part of a series that was created to help you get the practice of corporate blogging...
by Devon McDonald
Marketing
Benchmarks, trends and budgets in B2B Content Marketing
Have you ever wondered how content marketers used their time in 2010? Does your imagination run wild at the mere...
by Contributing Author
Marketing
Are Standardized Marketing Metrics Too Hard to Measure?
A growing movement in the market for more standardized marketing metrics. As part of a recent sales and marketing support...
by Tien Anh Nguyen