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Sales
Hi [firstname]: LinkedIn Message Automation Is the Actual Worst

We all get those terrible sales messages on LinkedIn that sound like they were written by a bot. Well, turns out that’s exactly what’s happening.

by Candyce Edelen
Product
When Does Open Source Make Sense for a Business?

And will open source provide a strategic advantage for your go-to-market motion? Jon Natkins gives us an in-depth answer.

by Jon Natkins
Pricing & Positioning
Risk Discounts and Usage-Based Pricing

You’re probably not aware of it, but the price of your product includes a risk discount.

by Steven Forth