Communications & Branding

Marketing
SurveyMonkey’s CMO On Making Marketing More Human

B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.

by Ariel Winton
Marketing
The Type of Content to Produce at Every Lifecycle Stage (Part 3)

Spoiler alert: Everything you do must be scalable and repeatable.

by Georgios Chasiotis
Marketing
Tailoring Your Pitch for Multiple Audiences
Editor's Note: This article originally appeared on Medium here. How to structure your story to resonate with different personas In helping...
by Andy Raskin
Marketing
Why B2B is Finally Investing in Brand
Editor's Note: This article first appeared on the ChartMogul blog here. It all started with subtle changes — the inclusion of...
by Ed Shelley
Marketing
Media Training 101: A Step-by-Step Guide to Acing Your Press Briefings
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes...
by Sparkpr
HR & People
Recruitment Marketing: The “Can’t Miss” Piece of Your Recruitment Strategy
Picture this: it’s the start of a new quarter and you sit down with your team to decipher goals and...
by Rose O'Connell
HR & People
Why You Should Be Using Twitter To Grow Your Talent Brand
Most companies are regularly using Twitter to share company news and best practices and to engage with customers, prospects and...
by Meghan Maher
Marketing
Budgeting for Your Website: Production, Marketing, Optimization & Budgeting
The revered marketing budget…Other people’s money for some, retirement savings for others. Regardless, some planning needs to go into how...
by Jay Melone
Communications & Branding
How to Drive More Business with Email Signatures
There is no denying that email continues to be a critical communication modality for businesses. In fact, rather than shrinking,...
by Dan Hanrahan