Communications & Branding

Communications & Branding
The Five Pillars for Building an Effective Community
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
by Casey Renner
How to Write an Outreach Email That Someone Will Actually Read

With the average person receiving over 90 business emails every day, it’s no surprise that the majority of cold emails get ignored.

by Anastasia Belyh
SurveyMonkey’s CMO On Making Marketing More Human

B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.

by Ariel Winton
The Type of Content to Produce at Every Lifecycle Stage (Part 3)

Spoiler alert: Everything you do must be scalable and repeatable.

by Georgios Chasiotis
tailoring your Pitch
Tailoring Your Pitch for Multiple Audiences
Editor's Note: This article originally appeared on Medium here. How to structure your story to resonate with different personas In helping...
by Andy Raskin
Why B2B is Finally Investing in Brand
Editor's Note: This article first appeared on the ChartMogul blog here. It all started with subtle changes — the inclusion of...
by Ed Shelley
Media Training 101: A Step-by-Step Guide to Acing Your Press Briefings
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes...
by Sparkpr
HR & People
Recruitment Marketing: The “Can’t Miss” Piece of Your Recruitment Strategy
Picture this: it’s the start of a new quarter and you sit down with your team to decipher goals and...
by Rose O'Connell
HR & People
Why You Should Be Using Twitter To Grow Your Talent Brand
Most companies are regularly using Twitter to share company news and best practices and to engage with customers, prospects and...
by Meghan Maher