Communications & Branding

Communications & Branding
Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales...
by Kyle Poyar
Should You Buy A Media Company?
Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What...
by Kyle Poyar, Sanjiv Kalevar
Communications & Branding
The Five Pillars for Building an Effective Community
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
by Casey Renner
How to Write an Outreach Email That Someone Will Actually Read

With the average person receiving over 90 business emails every day, it’s no surprise that the majority of cold emails get ignored.

by Anastasia Belyh
Tailoring Your Pitch for Multiple Audiences
Editor's Note: This article originally appeared on Medium here. How to structure your story to resonate with different personas In helping...
by Andy Raskin
Why B2B is Finally Investing in Brand
Editor's Note: This article first appeared on the ChartMogul blog here. It all started with subtle changes — the inclusion of...
by Ed Shelley
Media Training 101: A Step-by-Step Guide to Acing Your Press Briefings
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes...
by Sparkpr