Communications & Branding

Marketing
Tailoring Your Pitch for Multiple Audiences
Editor's Note: This article originally appeared on Medium here. How to structure your story to resonate with different personas In helping...
by Andy Raskin
Marketing
Why B2B is Finally Investing in Brand
Editor's Note: This article first appeared on the ChartMogul blog here. It all started with subtle changes — the inclusion of...
by Ed Shelley
Marketing
Media Training 101: A Step-by-Step Guide to Acing Your Press Briefings
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes...
by Sparkpr
HR & People
Recruitment Marketing: The “Can’t Miss” Piece of Your Recruitment Strategy
Picture this: it’s the start of a new quarter and you sit down with your team to decipher goals and...
by Rose O'Connell
HR & People
Why You Should Be Using Twitter To Grow Your Talent Brand
Most companies are regularly using Twitter to share company news and best practices and to engage with customers, prospects and...
by Meghan Maher
Marketing
Budgeting for Your Website: Production, Marketing, Optimization & Budgeting
The revered marketing budget…Other people’s money for some, retirement savings for others. Regardless, some planning needs to go into how...
by Jay Melone
Communications & Branding
How to Drive More Business with Email Signatures
There is no denying that email continues to be a critical communication modality for businesses. In fact, rather than shrinking,...
by Dan Hanrahan
Communications & Branding
Creating a Manageable, Measurable PR Program: A 4 Step Plan for Startups
If you’re an entrepreneur in the early stages of building your company, crafting your PR and marketing strategy needs to...
by Erin Rohr
Marketing
How to Build Relationships and Gain Long-term Value from Social Media
If you’re a fashion brand, eCommerce site or even selling enterprise solutions, social media is one of your most important...
by Oren Barzilai