Communications & Branding

Marketing
5 Great Examples of Customer-Centric Marketing Mission Statements

Five marketing mission statement examples from top brands running successful relationship marketing programs. See how they can inspire you to be more outwardly customer-centric.

by Luis Fernandes
Marketing
5 Reasons Why Relationship Marketing is Good for Your Organization
I’ve been focusing a lot on how to plan, build and deploy relationship marketing campaigns as part of an integrated...
by Luis Fernandes
Marketing
Relationship Marketing: Engagement & Transaction

Discover what relationship marketing is and how you can integrate engagement with transactional-based measurement a customer-centric world.

by Luis Fernandes
Marketing
Brand Strategy Guide: Learn How to Launch

Read best practices for developing your brand strategy from initial conception to launch.

by mkolodziej
Marketing
Why Us? A Guide to Competitive Messaging

Prospects buy from you — and customers buy more from you — when they perceive that your company, and its products or services, are better than those of your competitors. One of the best ways to enhance this perception is to develop competitive messages that truly resonate with your target audience and convey all of the things that allow you to create unique value and set your company apart from the competition. “Why Us? A Guide to Competitive Messaging” will help you create the kinds of messages that will increase your perceived value in the marketplace and help you win more business.

by OpenView
Marketing
Blog Influence: How to Maximize the Return on Your Blogging Efforts

8 tips to increase your blog influence by increasing blog subscribership and level of influence amongst your readers.

by Brandon Hickie
Marketing
6 Alternative Methods for Measuring Brand Awareness

How is your company’s brand awareness in comparison to your competitors’? No need to spend loads of money measuring brand awareness … here are some Web-based tools that will do the work for you.

by Brandon Hickie
Marketing
B2B Brand Awareness Research: 8 Research Design Factors to Consider

Tips to help you build a brand awareness survey that informs and drives sales.

by Brandon Hickie