Communications & Branding
Five marketing mission statement examples from top brands running successful relationship marketing programs. See how they can inspire you to be more outwardly customer-centric.
Discover what relationship marketing is and how you can integrate engagement with transactional-based measurement a customer-centric world.
Read best practices for developing your brand strategy from initial conception to launch.
Prospects buy from you — and customers buy more from you — when they perceive that your company, and its products or services, are better than those of your competitors. One of the best ways to enhance this perception is to develop competitive messages that truly resonate with your target audience and convey all of the things that allow you to create unique value and set your company apart from the competition. “Why Us? A Guide to Competitive Messaging” will help you create the kinds of messages that will increase your perceived value in the marketplace and help you win more business.
8 tips to increase your blog influence by increasing blog subscribership and level of influence amongst your readers.
How is your company’s brand awareness in comparison to your competitors’? No need to spend loads of money measuring brand awareness … here are some Web-based tools that will do the work for you.
Tips to help you build a brand awareness survey that informs and drives sales.