Communications & Branding

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Sales Enablement
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
by Casey Renner
Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Hiring
How To Create a Candidate Sell Deck and Use It To Win Talent
Before I joined OpenView as a senior talent manager specializing in go-to-market hiring, I was a salesperson myself. I was...
by Alex Maas