Customer Research
Things may be moving fast in the right direction, but if you want maintain your startup growth you have to avoid one common trap at all costs.
What’s the make-or-break secret to conducting successful CRM data analysis? Mapping out your game plan first.
Over the next few weeks, I will be writing about the process of structuring and executing a CRM data analysis that can help expansion-stage startups uncover invaluable insights based on their history of interactions with their customers.
Are you basing your sales and marketing outreach on stale, outdated buyer personas? Giving them an update can be easier said than done, but OpenView’s Brandon Hickie has a handful of tips to help ensure the best high-impact results.
Did you know that for B2B buyers, personal value actually has 2x the impact of business value? Corporate Executive Board’s Karl Schmidt shares four ways to adapt your marketing accordingly by pushing the right emotional buttons.
Using an interactive workshop can be a fun and practical way to develop quick and easy buyer personas for your organization. Follow this guide to set one up for your team.
Do you really know why buyers in your target market make the purchasing decisions they do? It’s time to find out by asking them. We’ve outlined the basics of how to conduct a market research call to get the buyer insights you need.