SaaS marketing advisor Shawn Herring shares the playbook he used to drive demand with wildly successful content campaigns at ExactTarget.
Without visibility, content marketers struggle to achieve organizational buy-in. And without accountability, they often fail to achieve anything meaningful. Kapost Senior Director of Content Marketing Jesse Noyes explains how to achieve both.
Twitter advertising can be a great way to generate leads, and thanks to Twitter’s lead generation cards it’s now easier and more effective than ever.