Product Design

Product
Take a Peek into a Product Design Sprint at Google Ventures

Most VC firms don’t offer hands-on design advice. So naturally, Google Ventures does. Tag along for the ride as CircleUp undergoes a product design sprint with Google.

by jminton
Marketing
Let Your Product Do the Marketing

Marketers: Are you going to extremes trying to raise awareness and adoption when there’s a better, easier way? SaaS sales and marketing strategist Joel York shares five tactics for building effective marketing directly into your service.

by Joel York
Product
Watch
Never Stop Getting Out of the Building

Attention SaaS Companies: Do your customers a favor — step away from the computer and make a habit of getting out of the building!

by jminton
Product
Who Cares What Your Competitors Are Building?

Think studying your competitors’ products and copying their best features is the best way to drive growth? Think again. As PopSurvey founder Josh Pigford explains, being a features copycat often leads companies down a one-way street to stagnation.

by Josh Pigford
Product
De-Clutter Your Product: Put Failing Features on the Chopping Block

When it comes to product design keeping it simple is the golden rule. If you’re looking to make improvements the best thing you can do is learn how to kill your darlings. Quickly.

by Josh Pigford
Product
Why Storytelling Leads to Great Product Design

Truly great product design doesn’t come from beautiful looking products, but products that function beautifully.

by jminton
Product
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Designers vs. Product Managers: Achieving Organizational Alignment

Pitfalls designers should be aware of when working with product managers and how to avoid them to achieve organizational alignment.

by Kyrie Robinson
Product
3 Keys to Develop a Faster, More Intuitive User Experience

User Experience design expert Kyrie Robinson shares three keys to develop a faster, more intuitive user experience that boosts user adoption, satisfaction, and retention.

by Kyrie Robinson
Product
Don't Settle for the Usual Suspects: Get Real with Accurate User Personas & Dominate UX Design

User experience expert Kyrie Robinson explains why creating accurate, detailed user personas is the key to better UX design and happier customers.

by Kyrie Robinson