Product-Led Growth

What I Learned from OpenView’s Product Led Growth Summit
On May 9th, OpenView convened 100+ SaaS leaders from our portfolio and network for our second annual Product Led Growth...
by Kyle Poyar
The 5 Pillars for Product Led Growth using Product Qualified Leads
A practical guide to turn your product into your best growth tool In my previous post Why Product Qualified Leads Are Rapidly...
by Mickey Alon
Scaling Sales Channels and Teams: The Ultimate SaaS Sales Resources Guide
Once dominated by relationships, sales today (especially SaaS sales) are equally propelled by technology. With the broad adoption of CRM,...
by Shannon Curran
The Product Led Growth Playbook
The consumerization of IT – a now ubiquitous trend – has led B2B software users to demand better experiences from...
by OpenView
How Meetup Built Demand for an Enterprise Product
As anyone in the SaaS world knows, sometimes it takes a few tries to get a thing right. Whether you’re...
by Kyle Poyar
Finance & Operations
Measures of Success: SaaS Metrics & Benchmarks Resource Guide

An overview of the most critical SaaS metrics, along with tips and insights on how to measure and act on them to boost your revenue and fuel your growth.

by Tien-Anh Nguyen
Finance & Operations
Freemium: Worthy of Venture Capital Funding?
While I spend a lot of time talking with companies who use subscription or hosted models for generating their revenue,...
by Peter Zotto