Product-Led Growth
Product-Led Growth
How Do You Stack Up?
Our team at OpenView, in partnership with Chargebee, launched the 6th annual SaaS Benchmarks Report on Monday. The report includes…
by Kyle PoyarProduct-Led Growth
Inside Hotjar’s Bootstrapped PLG Strategy
Today folks are under pressure to do more with less. We’re seeing calls to extend runway, slow down hiring plans,…
by Kyle PoyarProduct-Led Growth
How Similarweb Grew To $190M Revenue Run Rate And Beyond
You’d be forgiven for missing Similarweb’s IPO in May of 2021. While Similarweb IPO-ed at a $1.6 billion valuation—no small…
by Kyle PoyarProduct-Led Growth
Why You Need New Roles And Skills For Product-led Growth
This is the first in a three-part blog series on the roles and skills needed for product-led growth. Check back…
by Steven ForthProduct-Led Growth
Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales…
by Kyle PoyarProduct-Led Growth
How to Grow Faster With (Near) $0 CAC
With climbing inflation, waves of tech layoffs, and tighter focus on profitability, “grow at any cost” is no longer viable,…
by Kyle PoyarProduct-Led Growth
Time To Refine Your Metrics: Defining Growth And Success At A PLG Company
It comes as no surprise to our OpenView audience that product-led growth (PLG) as a GTM strategy is more popular…
by Mikaela GluckProduct-Led Growth
Staying Scrappy: How To Build And Scale High-Impact Growth Teams
How did I end up in PLG SaaS? Looking back at the start of my career, technology and data became…
by Lauren SchumanProduct-Led Growth
The When, Why, What, And How Of Adding In Enterprise Sales
John Eitel, former VP of sales at Canva, describes himself as a sales problem-solver. Having built sales orgs from the…
by Mikaela Gluck