Product Led Growth

Product Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Product
Listen
3 Things We Learned from Season 10 of the OV BUILD Podcast

Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.

by Alexa Horwitz, Meg Johnson
Product Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
Finance & Operations
A New Way To Tell if a Company Is Truly Product-Led

Hint: You have to look beyond the website or pricing page.

by Kyle Poyar
Product Led Growth
Is It Time To Ditch the Old SaaS Metrics?

Kyle Poyar on managing a SaaS company in the era of product-led growth.

by Kyle Poyar
Product Led Growth
How Guru Layers Human Touchpoints Onto a Strong Self-Service Model

They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.

by Sam Richard
Product Led Growth
How Product Analytics Maturity Feeds a Product-Led Startup Strategy

Mixpanel’s Hannah Maslar shares indicators that will help you determine whether you’re on the right track.

by Hannah Maslar