Product Led Growth
A Recap of OpenView's 2019 Product Led Growth Summit

Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.

by Jeff Curran
Product
The Power of Simmering: Airtable’s Design Principles for a PLG Company

Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.

by Liat Bycel
Product
The Power of Simplicity: How Auth0 Takes on Complex Identity Challenges with a Developer Approach

Learn how the founders of Auth0 took on complex identity challenges with a developer approach (including the three design principles that are encoded into their DNA).

by Eugenio Pace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product Led Growth
Product Led, but People Focused

Ashik Ahmed, Co-founder of Deputy, explains how they realized they could combine automation and people not only in their product, but also in how they sell the product.

by Ashik Ahmed
Product Led Growth
From Bootstrapped to Category Leader: Lessons from Zapier's Founders

Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.

by Wade Foster
Product Led Growth
How Atlassian Helps Startups Clone Their Product Led Growth Strategy

Midori has had much success building off of Atlassian’s Marketplace. Learn how they took Atlassian’s product led growth model and built a powerful ecosystem.

by Levente Szabo
Product Led Growth
Product Led Growth Maturity Grader

Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.

by Sam Richard
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett