Product Led Growth
How Guru Layers Human Touchpoints Onto a Strong Self-Service Model

They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.

by Sam Richard
Product Led Growth
How Product Analytics Maturity Feeds a Product-Led Startup Strategy

Mixpanel’s Hannah Maslar shares indicators that will help you determine whether you’re on the right track.

by Hannah Maslar
Product Led Growth
Listen
HubSpot's CCO on Go-to-Market Success, Redefining Growth, and Doing the Right Thing

Yamini Rangan shared her wisdom with us on a recent episode of OV BUILD.

by Jamie Wallace
Product Led Growth
5 Examples of SaaS Products With Viral Loops

We’re taking a close look at Zoom, Slack, Mailchimp and more.

by Victor Eduoh
Product Led Growth
An Inside Look at Snyk's Product Led Growth Strategy

Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.

by Jamie Wallace
Finance & Operations
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5 Major Takeaways From the 2020 Expansion SaaS Benchmarks Report

The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.

by Jamie Wallace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett