Product Led Growth
They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.
Mixpanel’s Hannah Maslar shares indicators that will help you determine whether you’re on the right track.
Yamini Rangan shared her wisdom with us on a recent episode of OV BUILD.
AJ never meant to be a founder.
We’re taking a close look at Zoom, Slack, Mailchimp and more.
Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.
No, robots aren’t taking over.
The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.