Product-Led Growth
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
The lesson: Rules are made to be broken.
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
What make product-led businesses so successful? We asked leaders from Airtable, Datadog, Calendly and many more PLG companies to help us answer this question.
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
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Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.
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