Value management and pricing strategy consultant Steven Forth explains how to achieve a potent, irresistible B2B pricing formula by aligning economic and emotional value along the technology adoption lifecycle.
If there’s one certainty in software product development, it’s that projects will almost certainly take longer — and involve more roadblocks — than you plan for. Hut 8 Labs co-founder Dan Milstein explains why product owners must be able to translate the business case of each project and uncover unknown challenges before they become disasters.
Mastering product management could be the key to keeping your whole business happy.
For years, no one has questioned Apple’s product or premium pricing strategies. But now, in the face of increased competition from Samsung, Google, HTC, and Motorola cutting into the iPhone’s market share, the company is revisiting its strategy with the iPhone 5S and 5C. What lessons can SaaS companies learn from Apple’s gamble on price?
Pitfalls designers should be aware of when working with product managers and how to avoid them to achieve organizational alignment.