Product Management

Product
B2B Pricing Black Magic: Appealing to Economic AND Emotional Needs

Value management and pricing strategy consultant Steven Forth explains how to achieve a potent, irresistible B2B pricing formula by aligning economic and emotional value along the technology adoption lifecycle.

by Steven Forth
Product
Better Project Management: Discovering What Can Go Wrong So You Can Get it Right

If there’s one certainty in software product development, it’s that projects will almost certainly take longer — and involve more roadblocks — than you plan for. Hut 8 Labs co-founder Dan Milstein explains why product owners must be able to translate the business case of each project and uncover unknown challenges before they become disasters.

by Dan Milstein
Product
Product Roadmap: Steps to Planning the Perfect Itinerary
Your product roadmap can take on all sorts of forms, but the important thing is having a plan in place...
by jminton
Product
Discover the Secret to Mastering Product Management

Mastering product management could be the key to keeping your whole business happy.

by jminton
Product
Watch
Why You Need to Build for Scale from Day One

In the early days of your product, an explosion of users might seem like a faraway dream. But if you’re not preparing to scale even early on you’ll never be able to capitalize when it counts.

by Jonathan Crowe
Product
Know The Right Time to Cut Product Features

Even though it can be painful, eventually you’ll need to cut product features before they begin weighing you down.

by jminton
Product
iFlop? 3 Lessons from Apple’s Pricing Strategy Dilemma

For years, no one has questioned Apple’s product or premium pricing strategies. But now, in the face of increased competition from Samsung, Google, HTC, and Motorola cutting into the iPhone’s market share, the company is revisiting its strategy with the iPhone 5S and 5C. What lessons can SaaS companies learn from Apple’s gamble on price?

by Sudip Verma
Product
Watch
Designers vs. Product Managers: Achieving Organizational Alignment

Pitfalls designers should be aware of when working with product managers and how to avoid them to achieve organizational alignment.

by Kyrie Robinson
Product
3 Step Guide to Successful Product Management

This high-level guide will help you understand the role of product management and walk you through the steps required to successfully recruit, align, and leverage a dedicated product management team.

by Firas Raouf