Read how to use what-if scenarios to separate the truly great market solutions from the good ones.
Use your mailing list recipients as a ready-made test market for new products and services.
Learn three ways to leverage social media to make your new product launch more successful.
Product demos are a founder’s best chance to make a passionate, authentic pitch for its value.
Offering free trials is a fairly common practice for SaaS companies, but that doesn’t mean the results always justify the expense.
You can greatly decrease your chances of crashing and burning due to a bad product launch by following one simple yet often overlooked technique.
Early product launch can sink a good product, as can launching too late. So how do you determine when timing is right?