Product Management

Product
iFlop? 3 Lessons from Apple’s Pricing Strategy Dilemma

For years, no one has questioned Apple’s product or premium pricing strategies. But now, in the face of increased competition from Samsung, Google, HTC, and Motorola cutting into the iPhone’s market share, the company is revisiting its strategy with the iPhone 5S and 5C. What lessons can SaaS companies learn from Apple’s gamble on price?

by Sudip Verma
Product
Watch
Designers vs. Product Managers: Achieving Organizational Alignment

Pitfalls designers should be aware of when working with product managers and how to avoid them to achieve organizational alignment.

by Kyrie Robinson
Product
3 Step Guide to Successful Product Management

This high-level guide will help you understand the role of product management and walk you through the steps required to successfully recruit, align, and leverage a dedicated product management team.

by Firas Raouf
Product
Product Launch Tips: 4 Ways to Ensure Success

Consider these four tips and plan a more successful product launch.

by mkolodziej
Market Research
Market Solutions: How to Use What-Ifs To Find the Best

Read how to use what-if scenarios to separate the truly great market solutions from the good ones.

by mkolodziej
Product
Test Market Alternative: Leverage Your Mailing List

Use your mailing list recipients as a ready-made test market for new products and services.

by mkolodziej
Product
New Product Launch: 3 Ways To Boost Yours with Social Media

Learn three ways to leverage social media to make your new product launch more successful.

by mkolodziej
Product
Product Demos Are Your Chance for a Passionate Pitch

Product demos are a founder’s best chance to make a passionate, authentic pitch for its value.

by mkolodziej
Product
Watch
Lean Product Development: Strip Down Testing and Launch Today
Go with lean product development and skip costly focus groups in favor of the truest test: the real world. [video-embed]...
by mkolodziej