Market Research
Market Solutions: How to Use What-Ifs To Find the Best

Read how to use what-if scenarios to separate the truly great market solutions from the good ones.

by mkolodziej
Product
Test Market Alternative: Leverage Your Mailing List

Use your mailing list recipients as a ready-made test market for new products and services.

by mkolodziej
Product
New Product Launch: 3 Ways To Boost Yours with Social Media

Learn three ways to leverage social media to make your new product launch more successful.

by mkolodziej
Product
Product Demos Are Your Chance for a Passionate Pitch

Product demos are a founder’s best chance to make a passionate, authentic pitch for its value.

by mkolodziej
Product
Watch
Lean Product Development: Strip Down Testing and Launch Today
Go with lean product development and skip costly focus groups in favor of the truest test: the real world. [video-embed]...
by mkolodziej
Product
"Free" at a Price: 4 Alternatives to Try When Free Trials Don't Work

Offering free trials is a fairly common practice for SaaS companies, but that doesn’t mean the results always justify the expense.

by Contributing Author
Product
The Best Time to Schedule Your Product Launch Date

You can greatly decrease your chances of crashing and burning due to a bad product launch by following one simple yet often overlooked technique.

by Contributing Author
Product
Perfect Timing: 4 Signs You're Ready for a Product Launch

Early product launch can sink a good product, as can launching too late. So how do you determine when timing is right?

by Contributing Author
Product
Reality Check: User Acquisition Doesn't Just Magically Happen

Contrary to what many are saying about Instagram, successful user acquisition takes more than simply developing the right product

by Contributing Author