Product Management
For years, no one has questioned Apple’s product or premium pricing strategies. But now, in the face of increased competition from Samsung, Google, HTC, and Motorola cutting into the iPhone’s market share, the company is revisiting its strategy with the iPhone 5S and 5C. What lessons can SaaS companies learn from Apple’s gamble on price?
Pitfalls designers should be aware of when working with product managers and how to avoid them to achieve organizational alignment.
This high-level guide will help you understand the role of product management and walk you through the steps required to successfully recruit, align, and leverage a dedicated product management team.
Consider these four tips and plan a more successful product launch.
Read how to use what-if scenarios to separate the truly great market solutions from the good ones.
Use your mailing list recipients as a ready-made test market for new products and services.
Learn three ways to leverage social media to make your new product launch more successful.
Product demos are a founder’s best chance to make a passionate, authentic pitch for its value.