Product Management

Product
Reality Check: User Acquisition Doesn't Just Magically Happen

Contrary to what many are saying about Instagram, successful user acquisition takes more than simply developing the right product

by Contributing Author
Product
How to Avoid the Downside of Upgrades

Users love new experiences. What they don’t love is change. Upgrades can pose challenges for them that your company should address.

by Contributing Author
Customer Success
Watch
Products Don't Make Good Brand Protagonists, Customers Do
When developing and marketing technology, it’s easy for many companies to become overly focused on their product rather than their...
by Contributing Author
Product
The Rise of API Marketing: Pushing APIs as Products

With APIs at the center of a growing number of business plans, companies are beginning to approach API marketing the same way they market their products.

by Contributing Author
Product
3 Ways to Take a Slice from Apple's Product Strategies

Apple doesn’t hold a monopoly on innovative product strategies. Here are three key aspects of its success you can apply to fuel your company’s growth.

by Contributing Author
Product
Readying Your Product for its Toughest Test: Arriving at "Done"

One of the most difficult decisions a company building a new product will face is when to declare it finished and ready for release. Here’s some advice for knowing when to let go and arrive at “done.”

by Contributing Author
Product
Turn Your Packaging into a Selling Point
People judge books by their covers all the time. Buyers readily make decisions based on first impressions. To be certain,...
by Contributing Author
Product
Should You Stay Mum about Your Minimum Viable Product?
Premature press on your minimum viable product can have its drawbacks. [caption id="attachment_28451" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/salowphotography/}Nicole Salow{/link}[/caption]...
by Contributing Author
Product
New Product Development Strategy & Management Advice

Saeed Khan defines product management, how it should be staffed, and how growing companies can optimize their product management teams.

by Josh Zywien