Product Management

In this series on product launches, the author discusses the importance of recognizing a product launch as an involved process....

No, there isn't a perfect product launch rubric. But keep reading. [caption id="attachment_6830" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/unloveable/}unloveablesteve{/link}[/caption] A...

The Nexus One is Google’s biggest goof to date. The Nexus One (N1) was a decent smart phone. Yet Google’s...

Your product launch may be set up for failure. According to Businessweek, your product launch is floating down a river...

Gaining customer attention and standing out in the crowd is getting tougher. [caption id="attachment_5494" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/froboy/}froboy{/link}[/caption]...

Apple is the superstar of supersonic product launches that make the six o’clock news and get plastered on the cover...

An integral part of any product is its launch. [caption id="attachment_5663" align="alignright" width="165"] Image provided by: {link:http://www.flickr.com/photos/jurvetson/}jurvetson{/link}[/caption] The official introduction...