Product Management

Product
Forget Fancy for Launch Success
Simple Steps to Launch Your First Product [caption id="attachment_6817" align="alignright" width="180"] Image provided by: {link:Image provided by: {link:http://www.flickr.com/photos/click_in_time2009/}Photography by J....
by vickilynn
Product
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A Blueprint for a Competent Product Launch
The first step in a product launch doesn’t directly involve the product, oddly enough. Market research is actually the first...
by Contributing Author
Product
A Product Launch is a Process, not an Event
In this series on product launches, the author discusses the importance of recognizing a product launch as an involved process....
by Contributing Author
Product
Does a Perfect Product Launch Rubric Exist?
No, there isn't a perfect product launch rubric. But keep reading. [caption id="attachment_6830" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/unloveable/}unloveablesteve{/link}[/caption] A...
by Contributing Author
Product
Lessons Learned from Google’s N1 Goof
The Nexus One is Google’s biggest goof to date. The Nexus One (N1) was a decent smart phone. Yet Google’s...
by vickilynn
Product
Top Ten Reasons your Launch is Doomed
Your product launch may be set up for failure. According to Businessweek, your product launch is floating down a river...
by vickilynn
Product
Product Launch Blunders
Gaining customer attention and standing out in the crowd is getting tougher. [caption id="attachment_5494" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/froboy/}froboy{/link}[/caption]...
by vickilynn
Product
Building Buzz when you’re not the Almighty IPod Creator
Apple is the superstar of supersonic product launches that make the six o’clock news and get plastered on the cover...
by vickilynn
Product
Seven Steps to Avoiding a Bland Product Launch
An integral part of any product is its launch. [caption id="attachment_5663" align="alignright" width="165"] Image provided by: {link:http://www.flickr.com/photos/jurvetson/}jurvetson{/link}[/caption] The official introduction...
by Contributing Author