Product Management

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Finance & Operations
In the Transition to Usage-Based Pricing, Invest in Your Data for Greater Predictability
You know that feeling when you’re in an unfamiliar city and you get off at the wrong subway stop? I...
by Jonathan Tice
Sales Enablement
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
by Casey Renner
Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner