Product Marketing

Product Marketing
5 Major Product Marketing Trends to Watch In 2021

SaaS companies are going to see tremendous growth this year. But what are the best trends to focus on when it comes to product marketing? Victor Eduoh has five predictions.

by Victor Eduoh
MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Product Marketing
How to Get Your First 100 Customers—Smart, Actionable Advice from Top Executives

Leaders from Twilio, IBM, SurveyMonkey and more share their best tips.

by Casey Renner
Product Marketing
How to Make Sure Your Product Launch Isn’t a Disaster

Next time you’re gearing up for a big launch, avoid embarrassing or costly mistakes by incorporating these five ideas into your plan.

by Shirin Shahin
Product Marketing
Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.

Product Led Growth: How to Build Marketing into Your Product
A valid concern of any early stage founder is when and how much to spend on sales and marketing. In...
by Laura Dambrosio
Managing Product Launch Readiness: A Checklist to Help You Prepare
Dear CEOs, You’re doing it all wrong. You can’t push your development team to work one whole year on a...
by Daniel Glickman
How to Build and Scale a Product Marketing Function
There’s been a flurry of interest in Product Marketing of late. This shouldn’t be a surprise given that Product Marketing...
by Eric Bisceglia
HubSpot’s Meghan Keaney on the Right Time to Build Out Your Product Marketing Team
Determining when your startup should start building out its product marketing team can be tricky business. Should you hire team...
by Kyle Lacy