Product Marketing
5 Major Product Marketing Trends to Watch In 2021

SaaS companies are going to see tremendous growth this year. But what are the best trends to focus on when it comes to product marketing? Victor Eduoh has five predictions.

by Victor Eduoh
Product
Listen
MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Product Marketing
How to Make Sure Your Product Launch Isn’t a Disaster

Next time you’re gearing up for a big launch, avoid embarrassing or costly mistakes by incorporating these five ideas into your plan.

by Shirin Shahin
Marketing
Managing Product Launch Readiness: A Checklist to Help You Prepare
Dear CEOs, You’re doing it all wrong. You can’t push your development team to work one whole year on a...
by Daniel Glickman
Marketing
How to Build and Scale a Product Marketing Function
There’s been a flurry of interest in Product Marketing of late. This shouldn’t be a surprise given that Product Marketing...
by Eric Bisceglia
Marketing
HubSpot’s Meghan Keaney on the Right Time to Build Out Your Product Marketing Team
Determining when your startup should start building out its product marketing team can be tricky business. Should you hire team...
by Kyle Lacy