Product Marketing

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Product Marketing
Product Differentiation: A Guide to Standing Out

Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.

by Shannon Curran
The Role of Product Marketing—And Why Startups Need to Define It

Hint: It’s not the same as product management.

by Saeed Khan
Product Marketing
5 Major Product Marketing Trends to Watch In 2021

SaaS companies are going to see tremendous growth this year. But what are the best trends to focus on when it comes to product marketing? Victor Eduoh has five predictions.

by Victor Eduoh
MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Product Marketing
Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.

by Shirin Shahin
Product Led Growth: How to Build Marketing into Your Product
A valid concern of any early stage founder is when and how much to spend on sales and marketing. In...
by Laura Dambrosio
Managing Product Launch Readiness: A Checklist to Help You Prepare
Dear CEOs, You’re doing it all wrong. You can’t push your development team to work one whole year on a...
by Daniel Glickman