Product Marketing
Hint: It’s not the same as product management.
SaaS companies are going to see tremendous growth this year. But what are the best trends to focus on when it comes to product marketing? Victor Eduoh has five predictions.
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We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.
Leaders from Twilio, IBM, SurveyMonkey and more share their best tips.
Next time you’re gearing up for a big launch, avoid embarrassing or costly mistakes by incorporating these five ideas into your plan.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.
A valid concern of any early stage founder is when and how much to spend on sales and marketing. In...
Dear CEOs, You’re doing it all wrong. You can’t push your development team to work one whole year on a...
There’s been a flurry of interest in Product Marketing of late. This shouldn’t be a surprise given that Product Marketing...
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